A game art concept is a vision of a game style, a common vector that allows all participants to be on the same wavelength. When creating a concept design, we do not go deep into the details but outline the big picture. It will become the basis for the future game, and later you can use it in the promotion. Some publishers include concept art in art books and special editions of games.
Concept art allows artists, developers, and marketers to get an idea of the game. You can use it with a game design document or project description to present the game, for example, to attract investments. It is also an indispensable tool in the work of the team that creates the game. All work with the visual is based on the concept art.
The very first step is to discuss the concept with the client. At this stage, all wishes and references are taken into account. After that, the art director draws a general document and submits it to the lead concept artist. He draws up a work plan and distributes tasks among the artists.
First, artists create a variety of sketches to determine the direction and generate as many ideas as possible. Then the lead concept artist selects the most promising ideas and sends them for refinement.
The next step is to work with light and textures. Here the artists delve into the details, making the picture more emotional and detailed. At this stage, concept art becomes as realistic or stylized as possible. After approval, the work goes to post-production.
This model is suitable for anyone who wants to get a quality result, saving resources. While we are developing concept art, you can focus on other, more significant tasks. Outsourcing is also suitable for those who do not have the necessary specialists on the team. You do not have to look for and hire employees – delegate the task to a professional team.
The iLogos team consists of qualified 2D and 3D artists who can handle tasks of any complexity. We work with projects of any format and can adapt to your schedule and budget. By delegating tasks, you can significantly speed up the development process and release the game much faster.
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