A game art concept is a vision of a game style, a common vector that allows all participants to be on the same wavelength. When creating a concept design, we do not go deep into the details but outline the big picture. It will become the basis for the future game, and later you can use it in the promotion. Some publishers include concept art in art books and special editions of games.
Concept art allows artists, developers, and marketers to get an idea of the game. You can use it with a game design document or project description to present the game, for example, to attract investments. It is also an indispensable tool in the work of the team that creates the game. All work with the visual is based on the concept art.
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