2D Game Art Outsoursing

Almost half of our case studies include some form of collaboration related to crafting various art pieces for games. 2D art production in particular is a huge part of our services. Outsource 2D artwork for your video games to iLogos and join major studios like EA, Ubisoft, and Sony, and dozens of indies we’ve collaborated with as a game art studio.

Over 15 years of us developing the art verticals for the company, we drew hundreds of assets for word-building elements and characters in video games. We make sure the visual component of your games is immersive, bright, and reflective of your story, genre, and mechanics, — and we refine the art until we’re confident your players will love it.
Our ART PRODUCTION clients

2D Game Art Services

In iLogos, we create 2D game art within different niches. Let’s review what services related to art production our clients requested the most over our completion of 460+ projects.
2D Game Animation
iLogos creates animation that breathes life into 2D game illustration pieces, sketches, designs, and storyboards. We animate the game’s characters (PCs and NPCs), visual effects, movement within the environment, cutscenes, and more. We make movement dynamic, fluidity, and anticipatory — and design it to enhance the story your game tells.
VFX for 2D Animation
Our 2d game VFX flourishes in the visual aspects of the game’s world (particles, shadows, explosions, splashes) and the game’s UI (icons, controls, and other elements of navigation.) They enrich the game’s mood and story; add realism, contrasts, synergy, and interactivity to the player’s experience.
Illustration
We craft illustrations for game covers, splash arts, character introductions, stylized cutscenes, and more. Our team hand-drowns multiple beautiful art pieces for small casual puzzles, complex, multi-level action arcades, and plot-heavy RPGs, — we enjoy creating visual worlds for game stories & experiences a lot. We also craft illustration animation.
Tech Art
Our tech art game dev team balances the way 2D games have to look and the technical resources needed to make them look so. They build a bridge between artists and engineers. Optimize the lighting, shadows, and movement fluidity within art assets. Design and tune emitters and physics-related effects in collaboration with environmental artists. Create fitting tools for porting art into the game engine, use scripting languages for animation, oversee rendering, and maintain games’ graphics quality.
Concept Art
Our 2D game concept art team does the essential work of helping you get the right look and feel for your game: its characters, color scheme, atmosphere, environments, UI elements, and more. Collaborating with you — expanding on your pitch/idea — they’ll create a selection of visual possibilities for the game’s story and genre, first for its core components, then — for its entire world. We’ll also help you develop a style guide so that your assets all fit together well.
UI/UX Design
We develop a UI/UX design for your project that will make it intuitive and easy for players to navigate from any platform you want to publish the game at. Interface- and interaction-related tasks are an important part of 2D art design in games, especially in small teams: UI and UX play an essential role in whether it’s enjoyable for players to navigate your world & participate in what’s happening there. We make sure it is.
2D Character Design
You need characters both to represent your players and populate the game world — and we love all work connected to 2D character design. Our character artists create the concepts for characters’ clothes, build, facial expressions & signature movements for idle and action animation. To make sure they fit the story & the world, we then craft ready-to-port art pieces in close cooperation with you and your (or ours) narrative and game designers.
2D Environment Design
No matter the scale of your game world & number of levels within the adventure you’re building, it needs to look good & convey the vibe of your game. We draw art for its various locations and architecture and nature within them, fill up background pieces with land- and cityscapes, design interiors of the buildings, and more. Our environment art complements 2D character design, but it also guides the players through walkable spaces, draws their attention to mystery, helps them or restricts them if the story demands, — we pour a lot of work & love into making the environment engaging and beautiful.
2D Game Animation
iLogos creates animation that breathes life into 2D game illustration pieces, sketches, designs, and storyboards. We animate the game’s characters (PCs and NPCs), visual effects, movement within the environment, cutscenes, and more. We make movement dynamic, fluidity, and anticipatory — and design it to enhance the story your game tells.
VFX for 2D Animation
Our 2d game VFX flourishes in the visual aspects of the game’s world (particles, shadows, explosions, splashes) and the game’s UI (icons, controls, and other elements of navigation.) They enrich the game’s mood and story; add realism, contrasts, synergy, and interactivity to the player’s experience.
Illustration
We craft illustrations for game covers, splash arts, character introductions, stylized cutscenes, and more. Our team hand-drowns multiple beautiful art pieces for small casual puzzles, complex, multi-level action arcades, and plot-heavy RPGs, — we enjoy creating visual worlds for game stories & experiences a lot. We also craft illustration animation.
Tech Art
Our tech art game dev team balances the way 2D games have to look and the technical resources needed to make them look so. They build a bridge between artists and engineers. Optimize the lighting, shadows, and movement fluidity within art assets. Design and tune emitters and physics-related effects in collaboration with environmental artists. Create fitting tools for porting art into the game engine, use scripting languages for animation, oversee rendering, and maintain games’ graphics quality.
Concept Art
Our 2D game concept art team does the essential work of helping you get the right look and feel for your game: its characters, color scheme, atmosphere, environments, UI elements, and more. Collaborating with you — expanding on your pitch/idea — they’ll create a selection of visual possibilities for the game’s story and genre, first for its core components, then — for its entire world. We’ll also help you develop a style guide so that your assets all fit together well.
UI/UX Design
We develop a UI/UX design for your project that will make it intuitive and easy for players to navigate from any platform you want to publish the game at. Interface- and interaction-related tasks are an important part of 2D art design in games, especially in small teams: UI and UX play an essential role in whether it’s enjoyable for players to navigate your world & participate in what’s happening there. We make sure it is.
2D Character Design
You need characters both to represent your players and populate the game world — and we love all work connected to 2D character design. Our character artists create the concepts for characters’ clothes, build, facial expressions & signature movements for idle and action animation. To make sure they fit the story & the world, we then craft ready-to-port art pieces in close cooperation with you and your (or ours) narrative and game designers.
2D Environment Design
No matter the scale of your game world & number of levels within the adventure you’re building, it needs to look good & convey the vibe of your game. We draw art for its various locations and architecture and nature within them, fill up background pieces with land- and cityscapes, design interiors of the buildings, and more. Our environment art complements 2D character design, but it also guides the players through walkable spaces, draws their attention to mystery, helps them or restricts them if the story demands, — we pour a lot of work & love into making the environment engaging and beautiful.

Our Technology Experiance
in 2D Art

Our 2D art team has finished hundreds of drawings, illustrations, and animated pieces for games on mobile, PCs, and consoles. To create bright, enchanting art for our clients, our artists use tools like Adobe Photoshop, Adobe Illustrator, Daz 3D, and Procreate, — but if your project requires working with a different tech stack, we’re ready to pick it up, too.

2D Art Production Process

Here, we’ll describe the art production process as a part of the game development process. In general, art production starts when we start to build concepts upon the idea/pitch for the game you’ve brought to us and ends with drawing promotional pieces for the game. If we’re continuing the collaboration past the initial game release, art production continues: we draw art for new quests, locations, characters, events, and so on. Now, let’s get into more details of the pipeline.
  • Understanding the game’s idea, genre, story
  • Defining milestones & art vision and style
  • Research & collecting references and documents
  • Creating a roadmap for making art
  • Crafting drafts, validating them, creating & refining art assets
  • Feedback gathering & analytics & LiveOps art creation
Understanding the game’s idea, genre, story
Defining milestones & art vision and style
Research & collecting references and documents
Creating a roadmap for making art
Crafting drafts, validating them, creating & refining art assets
Feedback gathering & analytics & LiveOps art creation
Step 1. Understanding the game’s idea, genre, story

The art director and the art team gather and study all project information you provide: your idea of the game, a vision of the characters, main mechanics, worldbuilding, and so on — everything that requires art.

At this stage, we’re sometimes asked to do art tests, — small projects for a character design/environmental art that’ll show our ability to deliver fitting art for your game.

After this stage, we clearly understand what art needs to be created, the approximate scope of the project — and (the approximate) number of people we will need to assemble an efficient art team with people who want to work on your game, specifically.

Step 2. Defining milestones & art vision and style

We talk further with your and your representatives, connecting 2d art KPIs (the number of completed art pieces prepared and optimized for import into the engine & others) to the milestones you want to work within to establish approximate benchmarks.

We also work with you to develop an art style for the game, stylization type (if required), color scheme, a mood of the game, etc. We cover what needs to be done within 2D art in:

  • Locations & level art
  • Character art
  • VFX
  • 2D animation work
  • Environment art
  • Art for props
  • Refined concept art for all of the above

…and more. Then, cooperating with you, we develop an art style that would be integrated within an assembly of those components; the art style that’ll convey your game’s mood and feel the best.

Step 3. Research & collecting references and documents

The team gets all the necessary materials: GDD (the most important document in gamedev), style guides, sketches, storyboards, narrative designer’s documents, and more from you (and from our previous meetings/talks).

They study them so they can better figure out the most efficient way of how things need to be done, what tech is needed for the project, and what the best organization of the art process for your particular game looks like.

Step 4. Creating a roadmap for making art

The timetables we’ve established for our KPIs, divided into short sprints according to this or that task’s priority, become the foundation of our roadmap. It contains dates and deadlines for drawing various types of art, preparing them for animation, animating them, preparing them for integration into the game, and optimizing them — with your validation and check-ins in between those stages. Roadmap also has a buffer time for QA, bug fixes, emergencies, and other unexpected things that should be expected.

Step 5. Crafting drafts, validating them, creating & refining art assets

Within sprints, various members of our art team craft drafts for different art types, validate them, and refine ready-to-import 2D art assets, both static and animated. Technical artists work on art with developers, pre- and post-import, to make sure all visual components of the game look good and cohesive, and that the game performs well while sustaining high-quality graphics. Art Director and Art Lead monitor and guide the process.

Step 6. Feedback gathering & analytics & LiveOps art creation

After the game’s release, we figure out if people liked what they’ve seen & played and deliver the feedback to the art team. If we continue cooperation, a similar 2d art pipeline is recreated for crafting updates for the visual part of your game.

Step 1. Understanding the game’s idea, genre, story

The art director and the art team gather and study all project information you provide: your idea of the game, a vision of the characters, main mechanics, worldbuilding, and so on — everything that requires art.

At this stage, we’re sometimes asked to do art tests, — small projects for a character design/environmental art that’ll show our ability to deliver fitting art for your game.

After this stage, we clearly understand what art needs to be created, the approximate scope of the project — and (the approximate) number of people we will need to assemble an efficient art team with people who want to work on your game, specifically.

Step 2. Defining milestones & art vision and style

We talk further with your and your representatives, connecting 2d art KPIs (the number of completed art pieces prepared and optimized for import into the engine & others) to the milestones you want to work within to establish approximate benchmarks.

We also work with you to develop an art style for the game, stylization type (if required), color scheme, a mood of the game, etc. We cover what needs to be done within 2D art in:

  • Locations & level art
  • Character art
  • VFX
  • 2D animation work
  • Environment art
  • Art for props
  • Refined concept art for all of the above

…and more. Then, cooperating with you, we develop an art style that would be integrated within an assembly of those components; the art style that’ll convey your game’s mood and feel the best.

Step 3. Research & collecting references and documents

The team gets all the necessary materials: GDD (the most important document in gamedev), style guides, sketches, storyboards, narrative designer’s documents, and more from you (and from our previous meetings/talks).

They study them so they can better figure out the most efficient way of how things need to be done, what tech is needed for the project, and what the best organization of the art process for your particular game looks like.

Step 4. Creating a roadmap for making art

The timetables we’ve established for our KPIs, divided into short sprints according to this or that task’s priority, become the foundation of our roadmap. It contains dates and deadlines for drawing various types of art, preparing them for animation, animating them, preparing them for integration into the game, and optimizing them — with your validation and check-ins in between those stages. Roadmap also has a buffer time for QA, bug fixes, emergencies, and other unexpected things that should be expected.

Step 5. Crafting drafts, validating them, creating & refining art assets

Within sprints, various members of our art team craft drafts for different art types, validate them, and refine ready-to-import 2D art assets, both static and animated. Technical artists work on art with developers, pre- and post-import, to make sure all visual components of the game look good and cohesive, and that the game performs well while sustaining high-quality graphics. Art Director and Art Lead monitor and guide the process.

Step 6. Feedback gathering & analytics & LiveOps art creation

After the game’s release, we figure out if people liked what they’ve seen & played and deliver the feedback to the art team. If we continue cooperation, a similar 2d art pipeline is recreated for crafting updates for the visual part of your game.

iLogos 2D Art Team

Many members of our team are 2d game artists (now or in the past), but let’s get into more detail about their roles and what they do for your game.
Head of art
Verifies with you a visual “language” of the game and becomes its keeper. Makes sure all visual aspects of your game are consistent in terms of style, mood, and genre. Maintains consistency and helps others do so.
2D Art Director
Oversees the art production pipeline. Helps pick the right people from iLogos’ talent pool — those who will enjoy working on your game & have the right skills. Make sure the visual “language” of the game enhances and serves game mechanics & story.
Lead 2D Artist
Collaborates with you on immediate art-related tasks & plans out and manages a roadmap for creating concept art, characters, environments, or UI elements according to established priorities, style guides, GDD, and narrative.
2D Concept Artist
Creates 2D concept art for characters, environment design, or any other visual aspect of your game — they help with visualizing ideas & finding the right look for the game — before they are developed into art assets.
2D Character Designer
Draws characters (playable and non-playable) according to GDD, narrative design documents, and meetings about the game’s story. Makes sure their backstory, role, and disposition are reflected in characters’ design and movements.
2D Environment Designer
Design almost all (that’s not characters). Craft incredibly detailed, refined landscapes, urban areas, interiors; vague, mysterious shapes in the background; weapons, vehicles; more. Invent new objects and replicate those existing from real life. The game’s readability depends on them.
VFX & Tech specialists
Create visual effects: explosions, blood splatters, shadows from the moonlight, wood, splintered from the punch, and more. Make sure art assets are seamlessly integrated within the game. Refine them, if not; attune rendering; create tools that enable better performance.
2D UI/UX designer
Research the best placement & layout for inventory, ammunition, character menu, and other items for navigation. Design controls for the comfort & enjoyment of the players. If everything’s clear to the players after a few minutes in the game, they’ve done their job well.
2D illustrators
Do a beautiful job of crafting 2D art. Stick to the story, feeling, and function illustration have to convey: for splash arts, promotional pieces, cutscenes, characters introductions, in-game books, maps, notebooks, and so on.
Head of art
Verifies with you a visual “language” of the game and becomes its keeper. Makes sure all visual aspects of your game are consistent in terms of style, mood, and genre. Maintains consistency and helps others do so.
2D Art Director
Oversees the art production pipeline. Helps pick the right people from iLogos’ talent pool — those who will enjoy working on your game & have the right skills. Make sure the visual “language” of the game enhances and serves game mechanics & story.
Lead 2D Artist
Collaborates with you on immediate art-related tasks & plans out and manages a roadmap for creating concept art, characters, environments, or UI elements according to established priorities, style guides, GDD, and narrative.
2D Concept Artist
Creates 2D concept art for characters, environment design, or any other visual aspect of your game — they help with visualizing ideas & finding the right look for the game — before they are developed into art assets.
2D Character Designer
Draws characters (playable and non-playable) according to GDD, narrative design documents, and meetings about the game’s story. Makes sure their backstory, role, and disposition are reflected in characters’ design and movements.
2D Environment Designer
Design almost all (that’s not characters). Craft incredibly detailed, refined landscapes, urban areas, interiors; vague, mysterious shapes in the background; weapons, vehicles; more. Invent new objects and replicate those existing from real life. The game’s readability depends on them.
VFX & Tech specialists
Create visual effects: explosions, blood splatters, shadows from the moonlight, wood, splintered from the punch, and more. Make sure art assets are seamlessly integrated within the game. Refine them, if not; attune rendering; create tools that enable better performance.
2D UI/UX designer
Research the best placement & layout for inventory, ammunition, character menu, and other items for navigation. Design controls for the comfort & enjoyment of the players. If everything’s clear to the players after a few minutes in the game, they’ve done their job well.
2D illustrators
Do a beautiful job of crafting 2D art. Stick to the story, feeling, and function illustration have to convey: for splash arts, promotional pieces, cutscenes, characters introductions, in-game books, maps, notebooks, and so on.

Why Outsource 2D Game Art Services
with iLogos?

Add beautiful art to your game
From concept art to post-production pieces for drip marketing, our artists craft gorgeous pieces within a wide range of genres. Creating art that serves the story, the action is a passion of ours, so: we’re adamant about making it very good.
Unlock a new perspective
Dozens of completed art projects from years of experience within gamedev are here for you. Our aim is to make your adventure & RPG & another title in any genre look unique and pleasing while helping you optimize your resources & avoid common mistakes.
Save precious time
We create 2d game art, so you don’t have to: search for artists and animators, supervise the artwork process, research other games to develop a distinct style; any of it. You get time to save costs and sit back (or, let’s be frank, do other game development-related things.)
Release updates that require new art faster
If you already have a game developed and are at the LiveOps stage, we’re here to fill its updates with new and beautiful content. On average, we pick up your production pipeline & art style during 2-4 weeks. Then, your game gets more player engagement & retention.
Add beautiful art to your game
From concept art to post-production pieces for drip marketing, our artists craft gorgeous pieces within a wide range of genres. Creating art that serves the story, the action is a passion of ours, so: we’re adamant about making it very good.
Unlock a new perspective
Dozens of completed art projects from years of experience within gamedev are here for you. Our aim is to make your adventure & RPG & another title in any genre look unique and pleasing while helping you optimize your resources & avoid common mistakes.
Save precious time
We create 2d game art, so you don’t have to: search for artists and animators, supervise the artwork process, research other games to develop a distinct style; any of it. You get time to save costs and sit back (or, let’s be frank, do other game development-related things.)
Release updates that require new art faster
If you already have a game developed and are at the LiveOps stage, we’re here to fill its updates with new and beautiful content. On average, we pick up your production pipeline & art style during 2-4 weeks. Then, your game gets more player engagement & retention.

Schedule a call with our team right now

Frequently Asked Questions

What Is 2D Art?

2D art here is digital art rendered in two dimensions. It’s considered a more affordable option than 3D art, but make no mistake: 2D is not less than 3D. It’s also not necessarily stylized: 2D art in games can be realistic. In fact, it can be everything you want it to be: beautiful, gritty, dark, mysterious, simple, viciously complex, etc. And it’s a great conduit for a story, like all art.

How to Make 2D Game Art?
How Much Does 2D Game Art Cost?
Which Techniques Does iLogos Team Use to Create 2D Art?
Which Styles Do You Have Expertise with at iLogos?

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If you prefer to contact us, use this email: bizdev@ilogos.biz

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