Character Design Studio

We’ve designed bright, memorable characters for game projects that are and aren’t story-heavy; did character design in 3D and 2D; worked with big companies like EA and Rovio — and small studios, and got positive reviews from our co-developers and their players. We love this part of game development immensely.

Games that introduce characters as players’ extensions into the world and those that establish characters as an intrinsic part of the story, with their perspectives, roles, and goals — need people who do game character design to understand the game narrative and mechanics deeply. We do, and we make sure to embody what the world and gameplay demand of your characters in a beautiful visual representation.

Our ART PRODUCTION clients

Character Design Services

Let’s get through the main services iLogos’ team does for clients who come to us for character design and various types of character art.
2D Character Design

2D character creation has been one of our main services for at least 10 years. We’ve collaborated a lot with studios that work on narrative-driven games, in particular, detectives with some elements of visual novels (Endless Summer, Maggie’s Murder Mystery) — but, for sure, our expertise isn’t limited to them. We’ve also co-developed IP-based game character art for The Simpsons: Tapped Out, crafted character concepts and art for puzzles in casual genre and complex RPGs; titles in horror, sci-fi, and other settings.

2D art production is shorter, in comparison to that for 3D titles, and is often considered not as cool as 3D graphics, but trust us: if we create compelling characters based on your story & setting, make sure the players will feel for them via visual cues, design, and dialogue, — the myth of limits of 2D art will burst.

3D Character Design

With new tools from Unity and Unreal Engine 5, aimed at making 3D games as beautiful and realistic as possible, our team enjoys crafting 3D game character art more than ever. 3D is more expensive than 2D art, but there are ways to incorporate it into games affordably – e.g. we can create 3D characters and draw some of their props in 3D, but design backgrounds & environments in 2D. Our projects within the niche are, for instance, collaboration with Wildworks on Animal Jam, and Shadow Fight Arena, where our developers brought 3D characters crafted by Nekki to life in Unity (animating characters in-game/tuning that animation is also often a part of character design).

We create 3D character design via modeling, texturing, rigging, animating, and rendering. The type of modeling depends on the game’s setting/genre and what you, the client, want it to look like — but we do low-poly and high-poly modeling and can do other, more niche types of it.

2D Character Design

2D character creation has been one of our main services for at least 10 years. We’ve collaborated a lot with studios that work on narrative-driven games, in particular, detectives with some elements of visual novels (Endless Summer, Maggie’s Murder Mystery) — but, for sure, our expertise isn’t limited to them. We’ve also co-developed IP-based game character art for The Simpsons: Tapped Out, crafted character concepts and art for puzzles in casual genre and complex RPGs; titles in horror, sci-fi, and other settings.

2D art production is shorter, in comparison to that for 3D titles, and is often considered not as cool as 3D graphics, but trust us: if we create compelling characters based on your story & setting, make sure the players will feel for them via visual cues, design, and dialogue, — the myth of limits of 2D art will burst.

3D Character Design

With new tools from Unity and Unreal Engine 5, aimed at making 3D games as beautiful and realistic as possible, our team enjoys crafting 3D game character art more than ever. 3D is more expensive than 2D art, but there are ways to incorporate it into games affordably – e.g. we can create 3D characters and draw some of their props in 3D, but design backgrounds & environments in 2D. Our projects within the niche are, for instance, collaboration with Wildworks on Animal Jam, and Shadow Fight Arena, where our developers brought 3D characters crafted by Nekki to life in Unity (animating characters in-game/tuning that animation is also often a part of character design).

We create 3D character design via modeling, texturing, rigging, animating, and rendering. The type of modeling depends on the game’s setting/genre and what you, the client, want it to look like — but we do low-poly and high-poly modeling and can do other, more niche types of it.

Our Technology Experiance
In 2D/3D Character Design

To create character art, our team utilizes various products from Adobe suite (Photoshop & Illustrator, in particular); Procreate, ZBrush, and Daz3D; and game engines, for integrating characters into the game – most often, Unity and Unreal Engine.

iLogos Character Design Team

Now, let’s move to people who bring your characters to life within iLogos’ art team.
Head of Art
A leader of the art department. Manages various operational aspects of character design: picks the best people for your project (artists who loved your character ideas and want to do their best to develop recognizable, bright visual aesthetics for them). Uses their experience in art production to guide both an art director and their team.
Art Director
Helps you develop a distinct style for each of your characters taking into account gameplay and their role in the game’s plot (if it’s plot-heavy). Works as a connector between your vision and the art team. Makes sure the art team works within the aesthetics, style, and symbolism you’ve chosen for the game. Collaborates with narrative designers.
Lead 2D/3D character Designer
Manages the technical part of game design character work. Makes sure everyone in their team sticks to their tasks and deadlines so the process isn’t disrupted. Applies their extensive experience in character work to mentor and help out their teammates. They draw, model, and animate, too: checking if every detail of character design corresponds to the brief and guidelines.
2D/3D Artists
Work on everything from drawing to animation and transferring the game character art asset to a technical artist. Makes sure all elements of character design are readable, recognizable, and easy to animate within the game (and pretty, if necessary.) If it’s an IP-based project, a character design artist draws a character identical to their counterpart from the IP title.
Concept Artist
Works with narrative designers and animators to create concepts for a game character. Draws several different versions of a character in the game’s setting: with various options for their clothes, accessories, weapons. Adds sketches of motion & physics for the character, their silhouette. Has an extensive portfolio as a character design artist.
Head of Art
A leader of the art department. Manages various operational aspects of character design: picks the best people for your project (artists who loved your character ideas and want to do their best to develop recognizable, bright visual aesthetics for them). Uses their experience in art production to guide both an art director and their team.
Art Director
Helps you develop a distinct style for each of your characters taking into account gameplay and their role in the game’s plot (if it’s plot-heavy). Works as a connector between your vision and the art team. Makes sure the art team works within the aesthetics, style, and symbolism you’ve chosen for the game. Collaborates with narrative designers.
Lead 2D/3D character Designer
Manages the technical part of game design character work. Makes sure everyone in their team sticks to their tasks and deadlines so the process isn’t disrupted. Applies their extensive experience in character work to mentor and help out their teammates. They draw, model, and animate, too: checking if every detail of character design corresponds to the brief and guidelines.
2D/3D Artists
Work on everything from drawing to animation and transferring the game character art asset to a technical artist. Makes sure all elements of character design are readable, recognizable, and easy to animate within the game (and pretty, if necessary.) If it’s an IP-based project, a character design artist draws a character identical to their counterpart from the IP title.
Concept Artist
Works with narrative designers and animators to create concepts for a game character. Draws several different versions of a character in the game’s setting: with various options for their clothes, accessories, weapons. Adds sketches of motion & physics for the character, their silhouette. Has an extensive portfolio as a character design artist.

Why Choose iLogos
For 2D/3D Character Design?

So: good character design is a collaboration of the intersection of narrative work, art & animation, and game designers’ effort. Characters have to feel like the world’s inhabitants, have distinct personalities, movements, facial expressions, and elements of clothing, — especially if your game focuses on storytelling. Why are we, at iLogos, good people to do character design for your game?
Wide Range of Styles in Art Creation
As we’ve mentioned, we’ve completed more than 460+ projects – our games have been installed at least 1.5 billion times – and clients are coming back to work with us after the first collaboration. Within art production – character design in particular – we draw, model, and animate across all art styles. We draw in hyperrealism and cartoonish style. We create concept art with different takes on how your character's backstory and personality can be embodied in your setting, the timeline of your game, and their activities within the game. From the plague in the Middle Ages to cyberpunk in the future that hasn’t come — we craft characters for every imaginative world out there.
Massive Scaling Opportunities
iLogos’ art team has everyone you’d need for character design in particular and for other art tasks within art production. If you a) don’t have people to cover that part of game development, b) seek opportunities to free your main art team for other tasks on other projects, b) want to save costs of looking for people, doing interviews with them, and so on, — contact us. Note, that we’re taking up the projects where you already have concepts developed (if you want, for instance, modeling and animation specifically) and projects in post-production (where you want to introduce new characters to the mix or do a redesign of the existing ones.)
Experienced Design Team
Specialists in iLogos have an average of 10 years of experience in gamedev — and artists who do character design work are no exception. They are not only good at picking up narrative threads and weaving them into character’s design and juggling art styles and refining them to fit perfectly into the world you’ve built but they also have an experienced eye for game art; they love gaming. That means, they’ll easily recognize the character’s archetype, check through the influences and development of this archetype if there are any, — and help you do a pivot, to make inhabitants of your special, unique, and likable.
Perfect Delivery Pipeline
Because of our extensive experience of both working across gamedev and working remotely (which we were doing long before it became a necessity), we’re very good at adapting to your processes and delivering results efficiently within them. Our values are transparency and maturity; we’re good at communicating – both when we think we didn’t get something and when we want to make suggestions that improve your game; we also aim at being as non-disruptive – in respect to how you’re used to working – as possible. And, of course, we keep to deadlines.
Wide Range of Styles in Art Creation
As we’ve mentioned, we’ve completed more than 460+ projects – our games have been installed at least 1.5 billion times – and clients are coming back to work with us after the first collaboration. Within art production – character design in particular – we draw, model, and animate across all art styles. We draw in hyperrealism and cartoonish style. We create concept art with different takes on how your character's backstory and personality can be embodied in your setting, the timeline of your game, and their activities within the game. From the plague in the Middle Ages to cyberpunk in the future that hasn’t come — we craft characters for every imaginative world out there.
Massive Scaling Opportunities
iLogos’ art team has everyone you’d need for character design in particular and for other art tasks within art production. If you a) don’t have people to cover that part of game development, b) seek opportunities to free your main art team for other tasks on other projects, b) want to save costs of looking for people, doing interviews with them, and so on, — contact us. Note, that we’re taking up the projects where you already have concepts developed (if you want, for instance, modeling and animation specifically) and projects in post-production (where you want to introduce new characters to the mix or do a redesign of the existing ones.)
Experienced Design Team
Specialists in iLogos have an average of 10 years of experience in gamedev — and artists who do character design work are no exception. They are not only good at picking up narrative threads and weaving them into character’s design and juggling art styles and refining them to fit perfectly into the world you’ve built but they also have an experienced eye for game art; they love gaming. That means, they’ll easily recognize the character’s archetype, check through the influences and development of this archetype if there are any, — and help you do a pivot, to make inhabitants of your special, unique, and likable.
Perfect Delivery Pipeline
Because of our extensive experience of both working across gamedev and working remotely (which we were doing long before it became a necessity), we’re very good at adapting to your processes and delivering results efficiently within them. Our values are transparency and maturity; we’re good at communicating – both when we think we didn’t get something and when we want to make suggestions that improve your game; we also aim at being as non-disruptive – in respect to how you’re used to working – as possible. And, of course, we keep to deadlines.

Schedule a call with our team right now

Frequently Asked Questions

What is the Character Design?

Game character concept art development & character design, in general, are processes of creating visual representation & aesthetics for a character according to their role in the game (NPCs, the main character, enemy, another type of enemy, etc), their backstory, personality, and so on.

People who design character for storytelling-driven titles usually root their work in

a) game design document (that often describes – on the basis of collaboration with game engineers, art director, and writers – what characters will be doing in the world: their weapons, role in the team, fraction/allegiance within the game; GDD also outlines specifics of game worldbuilding that are necessary to consider in the development of character concepts),

b) technical requirements from the design (e.g. budget/time constraints that impact the type of modeling that’s going to be used or influence decisions on character’s clothing – what parts of it can be animated easily, what is necessary for the gameplay — for instance, used in battle, and what can be deleted/not animated).

What are the stages of Character Design in iLogos?

In iLogos, the character design process has, in general, six stages: 

 

  1. Conceptualizing. Talking with the narrative designer, game designer, art director, and the client on who are their characters within the world, what is their personality & biography, how they relate to the player’s characters/represent the player’s characters, what are their relationships with other characters in the game. At the end of this stage, concept artists have concept art for each character we’re about to design. 
  2. Drawing – Modeling – Texturing, Art director and character artists create 3D models within the style/the character’s backstory/the worldbuilding we’ve discussed at stage one. Result is 3D models (or 2D models) 
  3. Rigging – Animating. Everything we’ve talked about on how a character has to be represented within their movement, both in various actions and in idle. We make sure our animations are fluid and natural; easily readable; look organic within the game world; build anticipation; 
  4. Rendering – Preparing for import into the game engine. Our technical artist makes sure art assets with our characters can be seamlessly embodied into the game. 

That’s basically it. Of course, we don’t do all that in isolation. Our clients are consistently updated on how the progress goes and engaged in it as much as they want to. If, after we’ve provided them with assets, they have corrections, — we take the art to another stage of revisions and react to the feedback.

Why Outsource Character Design Services?

We’ve already talked about it a bit in our benefits section, but the main points are that outsourcing: 

 

  • Helps you save resources 
  • Provides your game with the outside perspective of experienced specialists 
  • Is a way to find the talent you lack quickly 

In game development, as in any competitive industry, quick time to market (or to launch) is essential, especially for new games. Outsourcing makes achieving it easier. It’s also fun to work with people from other countries and cultures. (Trust us, we know.)

Speak with Our Experts

We help you hit your goals faster thanks to our great expertise.

If you prefer to contact us, use this email: bizdev@ilogos.biz

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