Instant Games Porting Services: Mobile to Web, Telegram, TikTok

Reduce UA costs, tap into organic distribution, and reach new audiences without app store friction. We port mobile games to HTML5/instant platforms in 2-4 weeks, so you can launch fast and test smart.
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Instant Games Porting Services: Mobile to Web, Facebook, Telegram, TikTok

Why Mobile Publishers Are Moving to Instant Games in 2026

Mobile UA costs have climbed past $4.50+ per install for casual games, and organic discovery is nearly impossible. Instant platforms like Telegram (900M users), TikTok, and web portals offer zero-friction distribution with viral potential.
UA Cost CrisisUA Cost Crisis
  • Problem: UA costs increased 67% YoY for casual games. Publishers running 10+ title portfolios see blended CAC that makes profitability nearly impossible.
  • Solution: Instant games offer organic distribution through social sharing, platform algorithms, and messenger channels. With minimal paid UA spend.
  • Stat: 60-80% higher D1 retention vs. app store flow
App Store FrictionApp Store Friction
  • Problem: App store downloads require: tap ad → wait for redirect → find in store → agree to install → wait for download (200MB+) → permissions → tutorial. 90% drop off.
  • Solution: Instant games = tap once, play immediately. No download, no storage concerns, no permission requests. Players start gaming in 3-8 seconds.
  • Stat: Zero installation barrier = 3-5x conversion
Slow Market TestingSlow Market Testing
  • Problem: Soft-launch in app stores takes 3-9 months: development → store submission → UA testing → iteration → approval cycles. Expensive and slow.
  • Solution: Instant games let you test mechanics, monetization, and market fit in 2-4 weeks. Gather player data fast, pivot quickly, invest only in proven concepts.
  • Stat: 2-4 weeks to launch vs. 3-9 months mobile
Unused Legacy CatalogUnused Legacy Catalog
  • Problem: Most publishers have 5-20 games past their prime in app stores—representing millions in sunk development cost but generating minimal revenue.
  • Solution: Port legacy titles to instant platforms for new revenue streams. No store fees (30%), no ongoing store optimization, just straightforward monetization.
  • Stat: $2K-$15K monthly per ported legacy title

Where We Port Your Games: Instant Gaming Platforms

Not all instant platforms are the same. Each has unique strengths, audiences, and monetization models. We help you choose the right platform(s) for your game and business goals. Then optimize specifically for those platforms.
  • Web Gaming Portals
  • TikTok Instant Games
  • Facebook Instant Games
  • Telegram Mini Apps

Web Gaming Portals

Established web portals (Famobi, CrazyGames, GameDistribution, Poki, Miniclip) with consistent traffic and proven revenue share models.

Why It Works:

  • Steady traffic: Millions of monthly players already on platforms
  • Predictable revenue: 70/30 revenue share (publisher keeps 70%)
  • Multiple portals: Distribute one port to 5-10 portals simultaneously
  • Desktop + mobile: Works on both, expanding audience
  • Low risk: No platform fees, just revenue share

Best For:

  • Any casual game genre
  • Publishers wanting diversified distribution
  • Games that work well on desktop
  • “Set it and forget it” revenue

Technical Requirements:

  • Standard HTML5 build
  • Ad SDK integration (portal-provided)
  • Desktop + mobile responsive
  • No platform-specific APIs needed
Timeline: 2-3 weeks typical

TikTok Instant Games

TikTok integrated HTML5 games directly into the social feed, turning viral videos into playable experiences. Games appear alongside content, driving massive organic discovery.

Why It Works:

  • Massive reach: Games integrated into world’s fastest-growing social platform
  • Viral by design: Content + game = shareability multiplier
  • Gen Z audience: Strongest with younger demographics
  • Feed placement: Games discovered through scroll, not search

Best For:

  • Ultra-short session games (2-5 minutes)
  • Visually appealing, shareable mechanics
  • Competitive/leaderboard-driven gameplay
  • Content that works well in vertical format

Technical Requirements:

  • TikTok Instant Games SDK
  • Optimized for vertical play
  • Social sharing mechanics
  • Lightweight (strict file size limits)
Timeline: 3-5 weeks typical

Facebook Instant Games

Established instant gaming platform with proven monetization and cross-promotion opportunities. Strong casual gaming audience.

Why It Works:

  • Mature ecosystem: Well-understood monetization, reliable traffic
  • Cross-promotion: Leverage Facebook’s advertising network
  • Messenger integration: Play within Facebook Messenger
  • Proven track record: Thousands of successful games

Best For:

  • Any casual genre
  • Games with existing Facebook audience
  • Publishers wanting proven monetization
  • Social/multiplayer mechanics

Technical Requirements:

  • Facebook Instant Games SDK
  • Facebook Login integration
  • Ad placement optimization
  • Social features (challenges, leaderboards)
Timeline: 2-4 weeks typical

Telegram Mini Apps

Telegram Mini Apps launched in 2023, opening 900M+ monthly active users to instant gaming. Games run directly inside Telegram messenger, no external browser, fully integrated experience.

Why It Works:

  • Built-in distribution: Share games in chats, channels, groups instantly
  • Strong in key markets: MENA, CIS, Asia where mobile stores face challenges
  • Stars monetization: Telegram’s in-game currency with competitive revenue share
  • TON blockchain: Optional Web3 integration for crypto-forward games
  • Emerging platform: less competition than mature platforms

Best For:

  • Casual multiplayer games (social sharing = growth)
  • Hyper-casual with leaderboards
  • Games targeting MENA/CIS/Asia
  • Publishers testing Web3/TON gaming

Technical Requirements:

  • Telegram WebApp API integration
  • Stars payment system
  • Optimized for mobile browsers within Telegram
  • Social features (sharing, invites)
Timeline: 2-4 weeks typical

Platform Comparison Table

Platform Audience Monetization Timeline Best For
Web Portals Desktop + mobile web 70/30 revenue share 2-3 weeks Browser games
TikTok Instant Gen Z, massive reach Ad revenue share, coins 3-5 weeks Viral, short-session
Facebook Instant Broad casual, proven Ads, IAP, revenue share 2-4 weeks Any casual genre
Telegram Mini Apps 900M global, strong MENA/CIS/Asia Stars, ads, TON 2-4 weeks Social casual, Web3

How We Port Your Mobile Games to Instant Platforms

We've refined our instant games porting process through dozens of projects. Our approach balances speed with quality—delivering playable builds in weeks while maintaining the core experience your players love.
  • Discovery & Audit (Week 1)
  • Core Porting & Optimization (Weeks 1-3)
  • Platform Integration & Monetization (Weeks 2-4)
  • Launch Support & Optimization (Week 4+)
Discovery & Audit (Week 1)
Core Porting & Optimization (Weeks 1-3)
Platform Integration & Monetization (Weeks 2-4)
Launch Support & Optimization (Week 4+)

Step 1. Discovery & Audit (Week 1)

What Happens

We analyze your mobile game, evaluate target platforms, and create a detailed porting plan.

Activities

Technical Audit:

  • Source code review (Unity project, native codebase, or existing build)
  • Asset inventory (art, audio, animations, dependencies)
  • Third-party SDK audit (analytics, monetization, social)
  • Performance baseline (frame rate, memory usage, file size)

Platform Selection:

  • Discuss business goals (distribution, testing, revenue)
  • Evaluate platform fit (audience, monetization, technical requirements)
  • Recommend optimal platform(s) for your game
  • Identify any platform-specific risks or opportunities

Requirements Definition:

  • Define success criteria (load time, file size, performance targets)
  • Identify required features (SDK integration, social features, monetization)
  • Plan control adaptation (touch → keyboard/mouse if needed)
  • Set timeline and milestones
Timeline
4-5 business days

Step 2. Core Porting & Optimization (Weeks 1-3)

What Happens

We convert your mobile game to HTML5/WebGL, optimize for web performance, and adapt controls for instant play.

Activities

Engine Conversion:

  • Unity → WebGL export and optimization (most common path)
  • Native mobile → HTML5 conversion (if not Unity)
  • Asset optimization (compression, format conversion, sprite atlasing)
  • Code optimization (reduce memory allocations, optimize loops)

Performance Tuning:

  • Target: 60fps on mid-range mobile browsers
  • Target: <8 second initial load time (industry best practice)
  • Target: <150MB runtime memory (mobile browser compatibility)
  • Implement progressive loading (show gameplay fast, load extras later)

Control Adaptation:

  • Touch controls → mouse/keyboard (for desktop web)
  • Simplify multi-touch gestures for single-input
  • Add on-screen controls for mobile browsers
  • Test across input methods (touch, mouse, keyboard, gamepad)

Technical Implementation:

  • Remove platform-specific code (iOS/Android APIs)
  • Replace mobile SDKs with web equivalents
  • Implement web-safe save system (localStorage, IndexedDB, or cloud)
  • Add browser compatibility layers (Safari, Chrome, Firefox, mobile browsers)
Timeline
1-3 weeks depending on complexity

Step 3. Platform Integration & Monetization (Weeks 2-4)

What Happens

We integrate platform-specific SDKs, set up monetization, and prepare for launch.

Activities

Platform SDK Integration:

  • Telegram WebApp API (for Telegram Mini Apps)
  • TikTok Instant Games SDK (for TikTok)
  • Facebook Instant Games SDK (for Facebook)
  • Portal-specific requirements (for web portals)

Monetization Setup:

  • Ad SDK integration (interstitial, rewarded video, banner)
  • Telegram Stars payment integration (for Telegram)
  • In-app purchase setup (for platforms supporting IAP)
  • Revenue tracking implementation

Social Features:

  • Share functionality (deep links, invite friends)
  • Leaderboards (platform-native or custom backend)
  • Achievements/progression tracking
  • Social login (if required by platform)

Final Optimization:

  • Load time optimization (final pass)
  • File size reduction (target: under 25MB ideal, 50MB max)
  • Memory optimization (eliminate leaks, reduce allocations)
  • Cache strategy implementation

Quality Assurance:

  • Cross-browser testing (Chrome, Safari, Firefox, Edge)
  • Mobile browser testing (iOS Safari, Android Chrome)
  • Different device testing (high-end, mid-range, low-end)
  • Network condition testing (3G, 4G, 5G, WiFi)
  • Platform compliance check
Timeline
2 weeks

Step 4. Launch Support & Optimization (Week 4+)

What Happens

We submit to platforms, support through approval process, and optimize based on live player data.

Activities

Platform Submission:
  • Prepare submission assets (screenshots, description, metadata)
  • Submit build for platform review (where required)
  • Address any platform feedback or rejection reasons
  • Final approval and go-live coordination
Launch Day Support:
  • Monitor performance metrics (crash rate, load time, frame rate)
  • Quick-response bug fixes if issues arise
  • Player feedback monitoring
  • Server/backend monitoring (if applicable)
Post-Launch Optimization:
  • Analyze player data (retention, session length, drop-off points)
  • Performance optimization based on real player devices
  • A/B testing support (for monetization, onboarding, difficulty)
  • Feature updates and improvements (as needed)
Knowledge Transfer:
  • Technical documentation handoff
  • Analytics dashboard setup and training
  • Maintenance recommendations
  • Update process documentation
Optional Ongoing Support
  • Regular updates and content additions
  • Bug fixes and performance improvements
  • New platform expansion (port to additional instant platforms)
  • Monetization optimization
Timeline
1 week launch support included, ongoing support available

Step 1. Discovery & Audit (Week 1)

What Happens

We analyze your mobile game, evaluate target platforms, and create a detailed porting plan.

Activities

Technical Audit:

  • Source code review (Unity project, native codebase, or existing build)
  • Asset inventory (art, audio, animations, dependencies)
  • Third-party SDK audit (analytics, monetization, social)
  • Performance baseline (frame rate, memory usage, file size)

Platform Selection:

  • Discuss business goals (distribution, testing, revenue)
  • Evaluate platform fit (audience, monetization, technical requirements)
  • Recommend optimal platform(s) for your game
  • Identify any platform-specific risks or opportunities

Requirements Definition:

  • Define success criteria (load time, file size, performance targets)
  • Identify required features (SDK integration, social features, monetization)
  • Plan control adaptation (touch → keyboard/mouse if needed)
  • Set timeline and milestones
Timeline
4-5 business days

Step 2. Core Porting & Optimization (Weeks 1-3)

What Happens

We convert your mobile game to HTML5/WebGL, optimize for web performance, and adapt controls for instant play.

Activities

Engine Conversion:

  • Unity → WebGL export and optimization (most common path)
  • Native mobile → HTML5 conversion (if not Unity)
  • Asset optimization (compression, format conversion, sprite atlasing)
  • Code optimization (reduce memory allocations, optimize loops)

Performance Tuning:

  • Target: 60fps on mid-range mobile browsers
  • Target: <8 second initial load time (industry best practice)
  • Target: <150MB runtime memory (mobile browser compatibility)
  • Implement progressive loading (show gameplay fast, load extras later)

Control Adaptation:

  • Touch controls → mouse/keyboard (for desktop web)
  • Simplify multi-touch gestures for single-input
  • Add on-screen controls for mobile browsers
  • Test across input methods (touch, mouse, keyboard, gamepad)

Technical Implementation:

  • Remove platform-specific code (iOS/Android APIs)
  • Replace mobile SDKs with web equivalents
  • Implement web-safe save system (localStorage, IndexedDB, or cloud)
  • Add browser compatibility layers (Safari, Chrome, Firefox, mobile browsers)
Timeline
1-3 weeks depending on complexity

Step 3. Platform Integration & Monetization (Weeks 2-4)

What Happens

We integrate platform-specific SDKs, set up monetization, and prepare for launch.

Activities

Platform SDK Integration:

  • Telegram WebApp API (for Telegram Mini Apps)
  • TikTok Instant Games SDK (for TikTok)
  • Facebook Instant Games SDK (for Facebook)
  • Portal-specific requirements (for web portals)

Monetization Setup:

  • Ad SDK integration (interstitial, rewarded video, banner)
  • Telegram Stars payment integration (for Telegram)
  • In-app purchase setup (for platforms supporting IAP)
  • Revenue tracking implementation

Social Features:

  • Share functionality (deep links, invite friends)
  • Leaderboards (platform-native or custom backend)
  • Achievements/progression tracking
  • Social login (if required by platform)

Final Optimization:

  • Load time optimization (final pass)
  • File size reduction (target: under 25MB ideal, 50MB max)
  • Memory optimization (eliminate leaks, reduce allocations)
  • Cache strategy implementation

Quality Assurance:

  • Cross-browser testing (Chrome, Safari, Firefox, Edge)
  • Mobile browser testing (iOS Safari, Android Chrome)
  • Different device testing (high-end, mid-range, low-end)
  • Network condition testing (3G, 4G, 5G, WiFi)
  • Platform compliance check
Timeline
2 weeks

Step 4. Launch Support & Optimization (Week 4+)

What Happens

We submit to platforms, support through approval process, and optimize based on live player data.

Activities

Platform Submission:
  • Prepare submission assets (screenshots, description, metadata)
  • Submit build for platform review (where required)
  • Address any platform feedback or rejection reasons
  • Final approval and go-live coordination
Launch Day Support:
  • Monitor performance metrics (crash rate, load time, frame rate)
  • Quick-response bug fixes if issues arise
  • Player feedback monitoring
  • Server/backend monitoring (if applicable)
Post-Launch Optimization:
  • Analyze player data (retention, session length, drop-off points)
  • Performance optimization based on real player devices
  • A/B testing support (for monetization, onboarding, difficulty)
  • Feature updates and improvements (as needed)
Knowledge Transfer:
  • Technical documentation handoff
  • Analytics dashboard setup and training
  • Maintenance recommendations
  • Update process documentation
Optional Ongoing Support
  • Regular updates and content additions
  • Bug fixes and performance improvements
  • New platform expansion (port to additional instant platforms)
  • Monetization optimization
Timeline
1 week launch support included, ongoing support available

Total Timeline Summary

imgimg
Simple Games (hyper-casual, basic mechanics):
  • Total: 2-3 weeks
  • Includes all 4 stages
Medium Complexity (casual, some backend):
  • Total: 3-6 weeks
  • May include custom backend work
Complex Games (multiplayer, heavy backend):
  • Total: 6-10 weeks
  • Includes infrastructure setup
(Preliminary estimates should be discussed)

Our Technical Expertise

We Port From
img
Unity
img
Unreal
img
Cocos2d
Native Mobile (rebuild)
Custom engines
We Port To
Telegram Mini Apps
TikTok Instant Games
Facebook Instant
Web Portals
We Optimize For
<8 second load time
60fps on mid-range devices
50-70% file size reduction
Mobile and desktop web
Cross-browser compatibility
Our Technical Stack
HTML5/WebGL
Java Script
Web Assembly
Ad networks
AP integration
Platform SDKs
We Port From
img
Unity
img
Unreal
img
Cocos2d
Native Mobile (rebuild)
Custom engines
We Port To
Telegram Mini Apps
TikTok Instant Games
Facebook Instant
Web Portals
We Optimize For
<8 second load time
60fps on mid-range devices
50-70% file size reduction
Mobile and desktop web
Cross-browser compatibility
Our Technical Stack
HTML5/WebGL
Java Script
Web Assembly
Ad networks
AP integration
Platform SDKs

iLogos Key Numbers

Total game
installs
460+
projects
completed
100+
returning
clients
300+
dedicated
experts
19+
years
in business

Client Testimonials

Dmitry Terekhin
Nekki
Emma Bravo
Wooga
Lloyd Melnick
Disney Interactive
Elena Masolova
Pixonic

We have been working with iLogos for a long time including development and live ops of our Top Grossing games such as Shadow Fight 1-3 which have had 100+ million downloads. The company works based on a set of values, including flexibility, commitment, professionalism and customer orientation. No less valuable are the personal characteristics of the staff and management team. It was a great pleasure to work with them! and we will continue to do so.

Dmitry Terekhin
Nekki
Dmitry Terekhin

iLogos were instrumental to our success at Playdots over the last three years. Throughout our collaboration, iLogos demonstrated an exceptional level of expertise, professionalism, and dedication, consistently going above and beyond what a technology vendor is expected to do.

Not only did iLogos engineers excel in their technical capabilities, but they also showcased a high level of integrity and professionalism throughout our partnership. They consistently displayed a strong work ethic, upheld their commitments, and demonstrated a genuine passion for delivering exceptional solutions. I wholeheartedly recommend iLogos as a reliable and competent partner for anyone seeking to build highest quality games and related products.

Emma Bravo
Wooga
Emma Bravo

I strongly recommend iLogos – the studio provides a great combination of technical skills and strong communication, which is something you do not always get from an external team. Moreover, they are very honest and realistic when scoping and scheduling a project, which greatly enhances our ability to plan. I have worked with iLogos in the past and am sure we will have another opportunity to cooperate.

Lloyd Melnick
Disney Interactive
Lloyd Melnick
Elena Masolova
Pixonic
Elena Masolova
Dmitry Terekhin
Dmitry Terekhin
Nekki

We have been working with iLogos for a long time including development and live ops of our Top Grossing games such as Shadow Fight 1-3 which have had 100+ million downloads. The company works based on a set of values, including flexibility, commitment, professionalism and customer orientation. No less valuable are the personal characteristics of the staff and management team. It was a great pleasure to work with them! and we will continue to do so.

Emma Bravo
Emma Bravo
Wooga

iLogos were instrumental to our success at Playdots over the last three years. Throughout our collaboration, iLogos demonstrated an exceptional level of expertise, professionalism, and dedication, consistently going above and beyond what a technology vendor is expected to do.

Not only did iLogos engineers excel in their technical capabilities, but they also showcased a high level of integrity and professionalism throughout our partnership. They consistently displayed a strong work ethic, upheld their commitments, and demonstrated a genuine passion for delivering exceptional solutions. I wholeheartedly recommend iLogos as a reliable and competent partner for anyone seeking to build highest quality games and related products.

Lloyd Melnick
Lloyd Melnick
Disney Interactive

I strongly recommend iLogos – the studio provides a great combination of technical skills and strong communication, which is something you do not always get from an external team. Moreover, they are very honest and realistic when scoping and scheduling a project, which greatly enhances our ability to plan. I have worked with iLogos in the past and am sure we will have another opportunity to cooperate.

Elena Masolova
Elena Masolova
Pixonic

Why Publishers Choose iLogos for Instant Games Porting

No Team Disruption
We port in parallel (2-4 weeks) while your mobile team stays focused. 500+ projects delivered—we know how to work around your schedule.
Scale fast
2-4 week typical turnaround. Guaranteed 60fps performance and <8 second load times. Full QA and real device testing.
Low-Risk Testing
Validate instant platforms for $15K-$35K per game vs. $300K+ hiring costs. Fixed pricing, performance guarantees, honest upfront audits.
No Surprises
Fixed-price projects. Transparent timelines. Honest audits (we'll tell you if porting doesn't make sense). Milestone-based payments.
No Team Disruption
We port in parallel (2-4 weeks) while your mobile team stays focused. 500+ projects delivered—we know how to work around your schedule.
Scale fast
2-4 week typical turnaround. Guaranteed 60fps performance and <8 second load times. Full QA and real device testing.
Low-Risk Testing
Validate instant platforms for $15K-$35K per game vs. $300K+ hiring costs. Fixed pricing, performance guarantees, honest upfront audits.
No Surprises
Fixed-price projects. Transparent timelines. Honest audits (we'll tell you if porting doesn't make sense). Milestone-based payments.

When Come To Us

Short answer: 2-4 weeks for most casual games.

Detailed answer:

  • Simple games (hyper-casual, basic mechanics): 2-3 weeks
  • Medium complexity (casual with some backend): 3-6 weeks
  • Complex games (multiplayer, heavy features): 6-10 weeks

Timeline depends on:

  • Game complexity and file size
  • Source engine (Unity is fastest)
  • Platform requirements (single vs. multiple)
  • Optimization needed (performance, file size)

We provide a detailed timeline after the technical audit.

Yes. Multi-platform porting is common and cost-effective.

Approach:

  • We create one optimized HTML5/WebGL build
  • Then adapt for each platform’s specific SDKs
  • Example: One Unity WebGL build → Telegram + TikTok + Web portals

Pricing:

  • First platform: Standard pricing
  • Additional platforms: +$5K-$10K each (most work is shared)

Timeline:

  • Sequential: +1 week per additional platform
  • Parallel: Can be done simultaneously with larger team

Yes. You own everything we create.

Deliverables include:

  • Ported game build (production-ready)
  • Source code (if applicable)
  • Optimized assets
  • Technical documentation
  • Build and deployment scripts

You can take the code and self-maintain, or use our ongoing support services.

Yes, always. We sign NDAs before any technical discussions.

We’ve worked with major publishers (Rovio, Ubisoft, Wooga) and understand confidentiality requirements.

Some will, most won’t-and that’s actually good.

What we see:

  • 5-15% audience overlap between mobile and instant versions
  • Instant versions attract NEW players who wouldn’t download mobile app
  • Some players prefer instant (no storage space, quick sessions)
  • Some players prefer mobile (offline play, better performance)

Think of instant as a NEW audience channel, not cannibalization.

Example: Gardenscapes has 100M+ mobile downloads AND 10M+ Facebook Instant users-mostly different people.

Yes. Platform-specific design is part of our process.

Common adaptations:

  • Shorten tutorial (instant players want to play immediately)
  • Simplify controls (ensure they work on desktop and mobile)
  • Reduce session length (break long levels into shorter chunks)
  • Add social features (sharing, invites, leaderboards)
  • Optimize difficulty curve (instant players may have less patience)

Our game designers are involved from Stage 1 to ensure the game fits the platform.

Speak with Our Experts

We help you hit your goals faster thanks to our great expertise.

If you prefer to contact us, use this email: bizdev@ilogos.biz

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