Challenges & Goals
Chess.com approached us to build a new chess game for mobile users. They wanted a fresh experience, not a clone of classic chess apps. The goal was to add a light narrative layer and meta-features that support daily engagement.
We proposed a medieval setting with kingdom upgrades, AI training battles, and a story-based campaign. These features were designed to attract casual players and extend retention without losing the core of the game.
Value
The team seamlessly integrated into the process of creating a game from scratch. Starting from the pre-production stage, we worked closely with the client’s team to suggest different ideas. After reaching a consensus where both the client and iLogos game design team were satisfied, we decided to create a chess game set in a Medieval setting with additional meta features.
We gradually expanded our team. We began by adding the art department, who worked on creating the initial concepts for the game. As the project progressed, we further strengthened our team by including UI and 2D artists, animation specialists, and experienced Unity developers. With their combined expertise, we were able to develop the first version of the MVP, which we then released in stores to gather valuable feedback from real players.
We analyzed the first results, collected player behavior data, and shared detailed reports with the client. Based on this feedback, we refined game mechanics, adjusted visuals, and improved UI flow. The development continued with iterative updates, each focused on improving engagement and retention.
The game reached over 100 million downloads and maintained a 4.7 rating from millions of users. Our team handed over a stable, scalable product with built-in systems for updates and live events.
Solutions & Expertise
We delivered full-cycle mobile game development using Unity. Our team covered all technical and creative needs:
• Game design, mechanics, and economy
• UI, 2D art, animation, and asset production
• Unity development for iOS, Android, and web
• Backend systems with Chess.com API integration
• Server-side logic for meta-features and multiplayer
• Analytics and post-launch optimization
This case shows how our mobile game development process delivers results at scale. The same system is used in other projects. It helps clients go from idea to live product with full control over timeline, quality, and performance.