Playable ads deliver 2–3x higher CTR and up to 40% better post-install retention compared to videos and banners. They let players experience the fun before the download, reducing acquisition costs and increasing ROAS.
Playable Ads
Average CTR 4.8%
Engagement Rate 82%
Conversion to Install 27%
Video Ads
Average CTR 1.9%
Engagement Rate 45%
Conversion to Install 11%
Banner Ads
Average CTR 1.2%
Engagement Rate 23%
Conversion to Install 7%
Source: Adjust, AppLovin, Meta Ads Benchmark Reports 2024
What We Build
Slot playables with interactive spins and bonus rounds
Crash and Mines mini-games for fast engagement
Casual mechanic ads (tap, swipe, merge, puzzle, match) adapted for casino IP
Table game tasters for poker, blackjack, and baccarat
Our Services
Concept & Ideation
5–10 creative directions matched to KPI and GEO
Storyboards and interaction flows
Art & Animation
2D/3D assets optimized for <3MB builds
Style matched to your in-game visuals
Playable Development
HTML5 builds with Phaser, PixiJS, or PlayCanvas
Portrait and landscape support
Haptics and sound included
Concept & Ideation
5–10 creative directions matched to KPI and GEO
Storyboards and interaction flows
Art & Animation
2D/3D assets optimized for <3MB builds
Style matched to your in-game visuals
Playable Development
HTML5 builds with Phaser, PixiJS, or PlayCanvas
Portrait and landscape support
Haptics and sound included
Why iLogos for Playable Ads
Unique Art and Mechanics
We turn repetitive casino games into engaging mini-games with casual mechanics, fresh visuals, and strong player flow.
Scale and Speed
Full internal teams for concept, art, and HTML5 production. From idea to playable build in 2–4 weeks.
Cross-Network Delivery
Playable packages optimized for Meta, Google, Unity, AppLovin, IronSource, and TikTok
Built Like Real Games
We work as a game studio, not an agency. Each playable ad is designed with gameplay logic, animation, and player interaction that feel natural.
Unique Art and Mechanics
We turn repetitive casino games into engaging mini-games with casual mechanics, fresh visuals, and strong player flow.
Scale and Speed
Full internal teams for concept, art, and HTML5 production. From idea to playable build in 2–4 weeks.
Cross-Network Delivery
Playable packages optimized for Meta, Google, Unity, AppLovin, IronSource, and TikTok
Built Like Real Games
We work as a game studio, not an agency. Each playable ad is designed with gameplay logic, animation, and player interaction that feel natural.
Ready to Improve Your Casino Ad Performance? Get in Touch!
We have been working with iLogos for a long time including development and live ops of our Top Grossing games such as Shadow Fight 1-3 which have had 100+ million downloads. The company works based on a set of values, including flexibility, commitment, professionalism and customer orientation. No less valuable are the personal characteristics of the staff and management team. It was a great pleasure to work with them! and we will continue to do so.
Tom Bryski
Playtika
As an Art Director for a mobile gaming company, I’ve worked with iLogos for over one year. The work of their artists and animators is exceptional. Mariia and her team are very well versed in game art and mechanics, she is excellent at project management, super smart, and her communication skills are fantastic. She keeps me well informed on the status of production, with regular review sessions throughout the process.
I’m thrilled at the top-quality work they provide in a very timely manner. I highly recommend working with them for all your game art production needs
Emma Bravo
Wooga
Tom Bryski
Playtika
We have been working with iLogos for a long time including development and live ops of our Top Grossing games such as Shadow Fight 1-3 which have had 100+ million downloads. The company works based on a set of values, including flexibility, commitment, professionalism and customer orientation. No less valuable are the personal characteristics of the staff and management team. It was a great pleasure to work with them! and we will continue to do so.
Emma Bravo
Wooga
As an Art Director for a mobile gaming company, I’ve worked with iLogos for over one year. The work of their artists and animators is exceptional. Mariia and her team are very well versed in game art and mechanics, she is excellent at project management, super smart, and her communication skills are fantastic. She keeps me well informed on the status of production, with regular review sessions throughout the process.
I’m thrilled at the top-quality work they provide in a very timely manner. I highly recommend working with them for all your game art production needs
A standard playable ad takes 3 to 5 weeks from concept to final build. Timeline depends on complexity, number of mechanics, and art requirements.
What do you need from the client to start?
We need access to your game’s visual references, logo pack, and campaign goals. If you have a specific KPI or GEO target, we’ll tailor the concept around it.
Can you adapt existing casino art or gameplay for playables?
Yes. We reuse your assets, slot themes, or characters to keep brand consistency. We also adjust mechanics to match your original game’s flow and monetization logic.
Speak with Our Experts
We help you hit your goals faster thanks to our great expertise.
