Match 3 games have become a staple in the video game industry, with millions of players around the world spending countless hours swiping, matching, and connecting colorful gems, candies, and other objects. 

In this blog post, we'll dive into the world of match 3 games and explore what makes them so addictive and successful. From the history of the genre to the psychology behind its mechanics, we'll cover all the basics and more. 

What Are Match 3 Games

At their core, Match 3 games are deceptively simple: just swap adjacent tiles to create a line of three or more identical pieces. Watch with delight as the matched tiles vanish, making way for a cascade of new ones to tumble into place. But don't be fooled by their straightforward mechanics; these games are anything but easy. With a plethora of goals to achieve, from racking up high scores to clearing specific tiles or conquering challenges within a limited number of moves, Match 3 games offer endless hours of engaging gameplay.

In the context of match-3 games, recent statistics highlight the top-grossing titles in this genre, showcasing their significant impact on the gaming industry. These insights reveal the popularity and financial success of leading match-3 games, underlining the potential for developers in this space. For a detailed breakdown of these statistics, you can explore the findings here.

History of Match Three Games

While the Match 3 genre may seem like a recent phenomenon, it has roots that go back decades. The origin of Match 3 games can be traced back to the 1985 release of Chain Shot!, a tile-matching game that introduced the core concept of swapping adjacent pieces to create matches. From there, the genre evolved with the 1994 release of the mega-hit Tetris Attack, which added a competitive edge to the gameplay. As technology advanced and smartphones became ubiquitous, Match 3 games found a perfect home in the world of mobile gaming. Titles like Bejeweled, Candy Crush Saga, and Homescapes have gone on to become household names, cementing Match 3 games as a staple of the modern gaming landscape.

How We at iLogos Game Studios Create Match 3 Games  

At iLogos Game Studios, we pride ourselves on creating match 3 games that not only provide hours of entertainment but also foster a sense of accomplishment and progression for our players. In this chapter, we'll take you on a journey behind the scenes, showing you how our dedicated team of game developers brings these addictive games to life.

Defining Our Game Concept

Step One: Brainstorming

Every great match 3 game begins with a core idea, something that sets it apart from the rest. Whether it's a unique game mechanic, an engaging story, or a visually stunning art style, our team spends considerable time brainstorming ideas that will capture players' attention and keep them coming back for more. During this initial phase, we encourage our team members to let their creativity run wild. 

Once we've gathered a collection of ideas, we move on to the next stage: refinement. We review each idea, discussing its potential and feasibility within the context of a match 3 game. At the end of this process, we have a well-defined game concept that serves as a solid foundation for the rest of our development journey.

Step Two: Crafting a Story and Setting

While match 3 games may seem simple on the surface, they can offer players a rich and immersive experience through a captivating story and a well-designed setting. Our writers and artists collaborate closely, weaving a narrative that not only drives the game's progression but also enhances the overall experience.

Whether it's a fantastical adventure set in a world filled with magical creatures or a thrilling mystery unfolding in a quaint little town, our team ensures that the story and setting complement the gameplay, adding depth and intrigue to the match 3 mechanics.

Developing an Engaging Gameplay

Step Three: Designing Core Mechanics and Level Progression

With a solid game concept and a captivating story in place, our designers begin to craft the core mechanics that make our match 3 games engaging and fun. This includes designing the game board, defining the types of tiles, and creating special pieces that offer unique benefits when matched.

Our designers also plan out a level progression system, ensuring that the game remains challenging and rewarding for players as they advance. This may include increasing the difficulty of the puzzles, introducing new mechanics, or adding time-sensitive challenges that encourage players to think strategically and react quickly.

Step Four: Balancing and Playtesting

Once the core mechanics and level progression have been designed, it's time to fine-tune the gameplay experience. Our team carefully balances the game, adjusting variables such as spawn rates, point values, and special abilities to ensure a challenging yet enjoyable experience for players of all skill levels.

Playtesting is a crucial part of this process, as it allows us to gather valuable feedback from real players. We carefully observe how they interact with our game, identifying any areas that may be overly frustrating or too easy. This feedback is then used to adjust the game's balance and mechanics, ensuring a polished and satisfying final product.

Bringing Our Game to Life

Step Five: Art and Animation

With the game concept, story, and mechanics in place, our talented artists and animators bring the world of our match 3 game to life. They create stunning visuals, from the game board and tiles to the characters and environments, ensuring that every aspect of the game is visually cohesive and appealing.

Our animators also add life to the game through fluid and engaging animations, making for a dynamic and immersive experience. From the satisfying pop of a matched tile to the delightful reactions of our characters, these animations help to create a memorable and enchanting gaming experience.

Step Six: Programming and Technical Development

Finally, our programmers work their magic, transforming our carefully crafted designs and artwork into a fully functional game. They develop the underlying code that powers the game mechanics, ensuring smooth and responsive gameplay across a wide range of devices.

Our programmers also integrate the game with various platforms and services, enabling features such as cloud saves, leaderboards, and in-app purchases. This ensures that our players can enjoy a seamless and connected experience, no matter where or how they play.

The Core Gameplay In Match 3

The core gameplay in match 3 games is deceptively simple. Players are presented with a grid of objects, usually gems or candies, and must swap adjacent objects to create a line of three or more matching objects. When a match is made, the objects disappear, and new objects fall into the grid to replace them. The goal is to make as many matches as possible within a set time limit or number of moves. 

In this blog post, we will explore the core gameplay mechanics in match 3 games and discuss how to create a successful match 3 game. 


At the core of match 3 games lies the elegant art of swapping. Like a carefully choreographed dance, players must strategically exchange adjacent tiles to create a harmonious line of three or more identical objects. This seemingly simple mechanic is the foundation of the game's puzzle-solving dynamics, requiring players to analyze the grid and plan their moves with precision.

As players swap tiles, they embark on a journey filled with anticipation and satisfaction. Each successful move brings the thrill of seeing the tiles align and vanish, opening up new possibilities on the grid. Swapping not only captivates players' minds but also engages their decision-making and problem-solving skills, ensuring they remain hooked on the game.


The collapse mechanic works by removing matched tiles or objects from the game board, creating space for new tiles or objects to fall into place. When three or more tiles or objects of the same type are aligned horizontally or vertically, they disappear, and the tiles or objects above them collapse downward, potentially creating new matches and chain reactions.

Like a skilled conductor, players must carefully orchestrate their moves to trigger cascading sequences and chain reactions, leading to massive point bonuses and delightful visual effects. The collapse mechanic transforms the game into a symphony of pattern recognition, excitement, and anticipation, as players strategically clear the grid and inch closer to victory.


For those seeking an adrenaline rush, some match 3 games introduce the thrilling mechanic of shooting. In this high-stakes game of precision, players launch colored projectiles, bubbles, or gems onto the grid, aiming to create matches and clear the board. With each shot, players must analyze the layout and predict the trajectory, requiring a blend of quick reflexes and strategic thinking.

Shooting mechanics infuse the game with a sense of skill and excitement, as players strategize their moves and set off powerful chain reactions. This captivating combination of puzzle-solving and action delivers an immersive and exhilarating match 3 experience.


Finally, we arrive at the enchanting world of linking, a mechanic found in some match 3 games that challenges players to connect adjacent tiles through a path, typically by drawing lines or swiping. In this realm of intricate connections, players must carefully analyze the grid and craft elaborate chains of linked items to create matches.

Linking adds a dynamic and interactive element to the gameplay, pushing players to plan their moves and spot connections on the board. As they successfully create cascades of matches, players are rewarded with higher scores and stunning visual effects, fostering a sense of satisfaction and accomplishment.

Match 3 Game Features

match 3 game development

As a game developer, it's essential to understand the features that make a match 3 game successful. The gameplay mechanics, level design, and visual elements all play a crucial role in creating a game that players will love. In this blog post, we'll take a deep dive into the world of match 3 games and explore the key features that make them so addictive.


Imagine you're defusing a bomb, with every successful gem match bringing you closer to salvation. This high-stakes scenario may not be the reality of your casual gaming session, but the element of timing in Match 3 games can make it feel that way. Timed modes and levels force players to make lightning-fast decisions, creating a sense of urgency and heart-pounding excitement.

Strategically placed timed power-ups and boosters can amp up the adrenaline even more, as players race against the clock to achieve high scores and outdo their own records. It's this exhilarating, fast-paced gameplay dynamic that makes timing such an essential game feature, leaving players craving just one more round.


What's more satisfying than watching your score skyrocket as you create a spectacular chain reaction of matches? Scoring is the lifeblood of Match 3 games, adding a layer of competitiveness that drives players to think strategically and plan their moves with precision.

The pursuit of high scores and epic combos can lead to an almost primal sense of satisfaction, as players strive to outdo themselves and climb the leaderboards. It's this drive for self-improvement and friendly competition that gives Match 3 games their incredible replayability factor, ensuring players keep coming back for more.

Victory And Loss 

It's this delicate balance between victory and loss that keeps players engaged in Match 3 games. Each loss becomes a lesson, motivating players to hone their strategies and ultimately claim their hard-earned victory. The rollercoaster of emotions created by this dynamic is what makes Match 3 games both challenging and deeply rewarding.

In Match 3 games, the victory and loss feature works by establishing specific conditions for winning and losing a level. To provide a balanced gameplay experience, developers create levels with varying degrees of difficulty, ensuring that players can experience both challenging victories and occasional moments of relief after difficult levels. This helps maintain player engagement and satisfaction throughout the game.

What Programs Can Help Create This Game

Programs to create math tree game

From game engines to design tools, there are many programs available that cater to different aspects of game development. Depending on the type of game you're creating, you may need to use a combination of these tools to achieve the desired results. Whether you're a beginner or an experienced developer, it's important to understand the different programs available and how they can help you in your game development journey. 

We'll be discussing the different programs you can use to create your game, highlighting their features, and discussing the pros and cons of each. By the end of this post, you'll have a better understanding of the tools available to you and be able to make an informed decision on which ones to use for your next game project.


When it comes to creating Match 3 games, the mighty Unity3D stands tall as a powerful and versatile ally. Much like a skilled magician, Unity3D conjures up a comprehensive suite of tools and features that simplify the game development process as if by magic. With its intuitive interface and extensive grimoire of documentation, Unity3D provides a user-friendly environment for designing, scripting, and conjuring gameplay mechanics specific to Match 3 games.

As if that weren't enough, Unity3D opens a treasure trove of libraries, assets, and plugins that developers can utilize to enhance the visual and audio aspects of their games. And with its ability to support cross-platform development, your game can reach untold numbers of players across various realms (devices). In short, Unity3D is the enchanted weapon you need in your game development arsenal.


While Cinema4D is predominantly known for conjuring breathtaking 3D animation and visual effects, it can also be a valuable program for creating Match 3 games. With its powerful modeling and rendering capabilities, Cinema4D enables developers to craft stunning and immersive game environments, transporting players to far-off lands and mythical realms.

Its intuitive interface and a wide array of tools make it easy to create detailed and visually appealing game assets, such as intricate game pieces, enchanting backgrounds, and mesmerizing special effects. And with its ability to integrate with other software like Unity or Unreal Engine, Cinema4D allows for seamless integration of 3D assets into your game development cauldron. By harnessing the creative potential of Cinema4D, you can elevate the visual quality and overall experience of your Match 3 game, casting a spell over your players.


When it comes to creating Match 3 games, MODO is a powerful program that offers valuable tools and features for game developers. This master craftsman allows developers to create intricate and detailed game assets, including tiles, characters, and backgrounds, using its robust modeling capabilities. MODO's advanced rendering engine breathes life into your creations with stunning visuals, realistic lighting, and shading.

MODO's animation tools enable the creation of dynamic and fluid movements for game elements, ensuring your players remain captivated and engaged. Additionally, MODO's intuitive interface and user-friendly workflow make it accessible for both experienced developers and novices alike, so you can focus on crafting your Match 3 masterpiece. With its comprehensive set of features, MODO proves to be the master craftsman you need by your side in your game development journey.


Lightwave is a powerful program that offers a range of features to aid game developers, much like a skilled maestro conducting a symphony of visual elements. Lightwave's robust 3D modeling and animation tools provide the means to create stunning visuals and captivating game assets, ensuring your players are entranced by your game's beauty.

With its advanced rendering capabilities, developers can achieve realistic lighting and shading effects, enhancing the overall visual appeal of the game. Lightwave's intuitive interface and user-friendly workflow make it accessible to both beginners and experienced developers, ensuring a harmonious game development experience. Furthermore, its integration with other software, such as game engines like Unity or Unreal Engine, facilitates seamless integration of assets into your game development orchestra. With its comprehensive set of features, Lightwave is the visual maestro you need to create an engaging and visually impressive Match 3 game.


Blender, the jack-of-all-trades in the game development world, is an exceptional program that can greatly assist in creating Match 3 games. With its powerful and versatile features, Blender offers a comprehensive suite of tools for game development, much like a skilled artisan with a tool for every task.

Its 3D modeling capabilities allow developers to create detailed and visually appealing game assets, including tiles, characters, and environments. Blender's animation tools enable the creation of dynamic movements and engaging visual effects, ensuring your game is as lively and exciting as a bustling marketplace. Additionally, its advanced rendering engine produces high-quality graphics that enhance the overall visual appeal of the game.

With its intuitive interface and a vast community of users, Blender provides ample resources and support for developers, making it the perfect companion on your Match 3 game development journey. Whether it's designing game elements or crafting immersive environments, Blender proves to be an invaluable program for creating captivating and polished Match 3 games

Possible Сosts of Match 3 Games Development 

Game Design Costs

One of the biggest costs of match 3 game development is hiring a game designer. A good game designer can cost anywhere from $60 to $150 per hour. Depending on the complexity of your game, you may need to hire multiple game designers to work on different aspects of the game design process.

Another cost associated with game design is the cost of software and tools. You'll need design software like Adobe Photoshop or Illustrator, and game engines like Unity or Unreal Engine. This software and tools can be expensive, and you'll need to factor in the cost of purchasing or licensing them.

In Match 3 games, the aspect of game design costs includes the expenses associated with creating or purchasing art assets for the game. This involves investing in visual elements such as character designs, backgrounds, and game objects. There may be additional expenses for acquiring sounds and visual effects to enhance the overall gameplay experience.

Development Costs

The development process is where the game design comes to life. This process involves creating the code, integrating game mechanics, testing, and debugging. Developing a match 3 game can take anywhere from a few months to a few years, depending on the complexity of the game.

The biggest cost associated with development is hiring developers. A skilled developer can cost anywhere from $50 to $200 per hour. You'll need to hire developers who are proficient in programming languages like C#, C++, Java, or Python. You'll also need to hire a team of testers to ensure that the game is bug-free

In addition to hiring developers, you'll also need to factor in the cost of hardware and software. You'll need computers, servers, and other equipment to develop and test your game. You'll also need to purchase software licenses for code editors, debugging tools, and other software that you'll need during the development process.

Marketing Costs

Marketing is a crucial aspect of game development. Without proper marketing, your game may go unnoticed, and all your hard work may go to waste. Marketing involves creating a marketing strategy, creating promotional materials, and advertising your game on various platforms.

The biggest cost associated with marketing is advertising. You'll need to advertise your game on various platforms like Facebook, Google AdWords, or Twitter. Advertising can be expensive, and you'll need to create a budget for it.

In addition to advertising, you'll also need to factor in the cost of creating promotional materials like trailers, screenshots, and key art. You'll also need to hire a PR agency to help you promote your game and create buzz around its release.

Most Successful Match 3 Games on the Market 

The market for Match 3 games has witnessed an array of highly successful titles that have captured the attention of players worldwide. Candy Crush Saga stands out as one of the most notable and enduring successes, with its addictive gameplay and vibrant candy-themed world.

iLogos Game Studios also worked on Candy Crush Jelly Saga. Our team of game designers drew inspiration from King's level design process roadmap and employed their proprietary tool to construct unique levels in Candy Crush. By meticulously strategizing and creating puzzles and mechanics, we expanded upon the concepts envisioned by King's team, resulting in fresh-level designs, innovative gameplay elements, and an array of enticing rewards for players at every stage.

Gardenscapes, blending Match 3 gameplay with garden renovation, has also garnered a devoted following. Other noteworthy titles include Homescapes, Toy Blast, and Fishdom, each offering their own unique twists on the genre. These games have collectively amassed millions of downloads, earning their reputation as the most successful Match 3 games on the market.

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Why Bet on the Development of Match-3 Games? 

There are compelling reasons to bet on the development of Match-3 games. Firstly, Match-3 games have a proven track record of success and popularity among players of all ages. They offer a casual and accessible gameplay experience that appeals to a broad audience. Secondly, the Match-3 genre provides ample room for innovation and creativity. Developers can introduce unique themes, mechanics, and power-ups to differentiate their games and capture players' interest. Additionally, Match-3 games lend themselves well to mobile platforms, making them ideal for the booming mobile gaming market. With their addictive gameplay, the potential for monetization, and broad appeal, Match-3 games present a promising opportunity for developers looking to create engaging and profitable gaming experiences.


In conclusion, Match 3 games have emerged as a popular and enduring genre within the gaming industry. Their addictive gameplay, accessible mechanics, and broad appeal have contributed to their success among players of all ages. Whether it's the iconic Candy Crush Saga, the timeless Bejeweled, or the innovative Gardenscapes, Match 3 games continue to captivate audiences and generate substantial revenue. With the availability of powerful development tools like Unity, Blender, and Lightwave, creating visually stunning and engaging Match 3 games has become more accessible than ever. Furthermore, the potential for monetization, coupled with the widespread popularity of mobile gaming, makes the development of Match 3 games an enticing prospect for developers seeking both creative expression and commercial success in the gaming industry.


Frequently Asked Questions 

What Makes Match 3 Game Designs So Attractive? 

Match 3 game designs are attractive due to their simplicity, addictive gameplay mechanics, strategic depth, progression systems, visual and audio appeal, social elements, and wide accessibility across different platforms. These factors combine to create an engaging and enjoyable gaming experience for players.

What are match 3 games? 

Match 3 games are puzzle games where players aim to match three or more similar items in a grid, typically represented by colorful tiles or objects.

What Programs Can Help You To Create a Match 3 Game? 

There are several programs and game development tools available that can assist in creating match 3 games. Popular options include Unity, Unreal Engine, GameMaker Studio, Construct, and Phaser. These programs provide game development frameworks, visual editors, scripting languages, and resources to design and build match 3 games with varying levels of complexity and customization.

What Are Possible Сosts In Developing Match 3 Games?

The costs of developing a match 3 game can vary depending on factors such as the complexity of the game, the development platform, the team size, and the level of customization. Costs may include expenses for game design and artwork, programming, and development, sound design and music, licensing or purchasing game development software, marketing and promotion, and ongoing maintenance and updates. It is advisable to conduct thorough research and consult with game development professionals to get a better understanding of the specific costs involved in developing a match 3 game. 

How do developers ensure a balanced difficulty curve in match-3 games?

To enhance the difficulty balance, developers often introduce new obstacles and game mechanics in higher levels to keep the gameplay challenging and fresh. User testing and data analytics play a crucial role in fine-tuning this balance based on player feedback and completion rates.

What are the monetization strategies commonly used in match-3 games?

Monetization strategies are also diversified through limited-time offers and seasonal events that encourage players to make purchases, while ensuring the core gameplay remains accessible to all players.

How do match-3 games incorporate storytelling or thematic elements?

Incorporating storytelling, match-3 games sometimes use a narrative to progress through levels, where each level completion reveals a part of the story, adding depth to the gameplay.

What are the key design considerations for creating compelling power-ups?

For power-ups, the visual and auditory feedback when they are used is crucial for player satisfaction, making the game feel more rewarding and encouraging strategic use of these elements.

How has the evolution of match-3 games influenced their popularity?

The evolution of match-3 games includes the integration of social elements, such as leaderboards and player competitions, which have been significant in keeping the genre relevant and engaging in the social gaming era.